ZOOMLION Emergency Equipment Co., Ltd. - Experts & Thought Leaders

In recent years, ZOOMLION has accelerated the pace of overseas expansion, and its products have sounded the "charge" of going global. With the continuous deepening of the overseas business system based on end-to-end, digitalization, and localization, the competitiveness of ZOOMLION's products in overseas markets will be significantly improved by 2023. It will win sales volume and reputation in key and benchmark markets, demonstrating its strong position as a representative of China's intelligent equipment manufacturing. Overseas Markets are Seeing Long-term Growth ZOOMLION continues to deepen its overseas business, and the advantageous sector of construction machinery will make another breakthrough in 2023. In January, ZOOMLION's construction cranes made a good start globally, and a large number of equipment went to Turkey, Brazil, Indonesia, and other places to "settle down". In March, at the Las Vegas Expo in the United States, ZOOMLION won an order of RMB 150 million for its construction cranes. The 800t cranes upgraded and improved locally were exported to Argentina, setting a record for the largest tonnage crane exported from China to South America. pump trucks In the Port of PASIR PANJANG in Singapore, ZOOMLION "grouped" pump trucks for several meters Concrete equipment such as pump trucks, mixer trucks, trailer pumps, and vehicle-mounted pumps are also widely used in overseas construction projects. In the Port of PASIR PANJANG in Singapore, ZOOMLION "grouped" pump trucks for several meters, of which the 70-meter pump truck set a record for the longest boom pump truck exported to Singapore in China. "In the benchmark market of Singapore, our newly exported pump trucks have been well received by customers due to their localization adjustments based on customer needs. The market share of our new pump trucks in the local market has exceeded 60%," said the person in charge of ZOOMLION. tower cranes The new generation of tower cranes is also widely acclaimed overseas. At the Las Vegas exhibition held in the United States, ZOOMLION's R-generation tower crane boldly presented the details of its core components, showcasing its strength as a benchmark in tower crane technology to the world and receiving high praise from customers. In 2023, the emerging segment of ZOOMLION's construction machinery will accelerate to go global, achieving an increase both in brand awareness and sales volume. large excavators Taking the earth moving machinery in the Saudi market as an example, in the first quarter, 22t, 37t and 55t medium and large excavators received large orders frequently, of which large excavators will be used for the construction of NEOM New City, the "City of the Future" in Saudi Arabia. More than 100 ZOOMLION excavators have been put into use in this area. service outlets Zoomlion's "customized products" that meet the agronomic characteristics and customer needs At present, ZOOMLION has set up service outlets in major cities in Saudi Arabia with professional sales and service teams. Many customers spoke highly of ZOOMLION's full-process service and localization layout and expressed their intention to purchase additional products. ZOOMLION's agricultural machinery is also developing "fast and steady". With the goal of "deepening localization and improving product strength", Zoomlion's "customized products" that meet the agronomic characteristics and customer needs of various countries are well-received. RS1304 tractors In January, ZOOMLION delivered the first batch of RS1304 tractors to the KTIS Group in Thailand, the world's largest sugar enterprise. In February, the Ministry of Agriculture of the Dominican Republic officially announced that ZOOMLION won the bid for the centralized procurement project of agricultural machinery and equipment in the country, and stood out in the same competition with world-class agricultural machinery brands from Europe, the United States, and Japan. 100 Speedster series cereal combine harvesters In early April, Nearly 100 Speedster series cereal combine harvesters were exported to Bangladesh in batches again. Local farmers fed back "high efficiency, few faults, easy to use and durable", and ZOOMLION's reputation and market share have been continuously improving. CIFA and m-tec, subsidiaries of ZOOMLION have also overcome difficulties overseas, and their innovative products are also well-received in European and American markets. ZOOMLION's international development In 2023, ZOOMLION's international development will enter a new chapter, with overseas business becoming a new growth driver. ZOOMLION has accelerated the transformation of its overseas business mode with a "global village" mindset and "localization" concept. It has deeply explored the global market end-to-end, digitally empowered the business model, continuously improved the strategic layout, continuously achieved breakthroughs in the market, and showcased the brand awareness of China's equipment manufacturing on the Belt and Road Initiative.

Recently, ZOOMLION's subsidiary in Indonesia celebrated the grand opening of its office in Kendari. This new branch signifies a further implementation of ZOOMLION’s “localization” strategy in Indonesia, enhancing the sales and service network, and laying a solid foundation for expanding into the Southeast Asian market. Opening Ceremony Scene On the day of the opening ceremony, representatives from nearly a hundred companies in the surrounding area were in attendance. Hot-selling products on display, like excavators, drew many customers to closely observe and even test drive. After hands-on experiences and detailed introductions to their relevant performances, customers frequently praised and expressed a strong willingness to order. A concentrated signing ceremony was held on the spot, where orders totaling RMB 22 million were secured, marking a "good start" for the opening of the office. On-Site Signing The opening of ZOOMLION’s Kendari office offers a platform and opportunity for the further cultivation Kendari is known for its abundant natural resources, particularly nickel and other mineral resources, and is located on the Southeast Peninsula of Indonesia, necessitating a substantial demand for earth-moving and mining equipment. Furthermore, Kendari’s geographical advantage, integrating water, land, and air transport and boasting a developed transportation system, facilitates the transportation of related products. The opening of ZOOMLION’s Kendari office offers a platform and opportunity for the further cultivation of the local market, especially for earth-moving and mining machinery. comprehensive services ZOOMLION's Sulawesi Selatan business manager, Muh.Taufiq Adim, stated, "Over the past two years, ZOOMLION has been continually expanding the development of the localized market in Indonesia, with service and sales outlets continuously opening, providing more comprehensive services for local Indonesian customers." "As a frontline business personnel, I can feel that more and more people are recognizing ZOOMLION, both in terms of product quality and after-sales service, and customer satisfaction is continuously improving.” Customers Viewing and Test Driving at the Opening Ceremony The establishment of the Kendari office is a deeper penetration of ZOOMLION into the Indonesian market. Relying on over 30 marketing service outlets spread across Indonesia, and with a refined sales, component supply, and service system, ZOOMLION continues to cultivate the local market, creating value for customers while achieving new developments.

On October 16, the United Nations Global Compact's action platform for "Sustainable Infrastructure Empowering 'The Belt and Road', Accelerating the Achievement of Sustainable Development Goals" (hereafter referred to as "The Belt and Road" Action Platform) held a significant project results release meeting in Beijing. compliance management system At the release meeting, ZOOMLION’s Belarus manufacturing base and overseas business compliance management system were included in the “Enterprise Practice Cases for Promoting Project Sustainable Development, Jointly Building High-Quality The Belt and Road, and Achieving United Nations Sustainable Development Goals”. The company’s efforts and contributions to sustainable development in co-building "The Belt and Road" have been highly recognized by the international community. ZOOMLION Assistant President Wang Furong attended the release meeting. Release Meeting Scene It is an essential global mechanism to promote sustainable infrastructure investment and construction “The Belt and Road” Action Platform is the first multi-lateral, multi-party cooperation mechanism initiated by a United Nations agency and centered on enterprises, coordinating corporate investment operations with the United Nations Sustainable Development Goals under “The Belt and Road” framework. It is an essential global mechanism to promote sustainable infrastructure investment and construction of enterprises in "The Belt and Road", and to help achieve the United Nations Sustainable Development Goals. This release meeting, through issuing related results, provides referable experiences for enterprises to fulfill their social responsibilities, adhere to the United Nations Global Compact, and construct high-standard, sustainable, and public-benefiting infrastructure. eco-friendly technologies Case studies reveal that ZOOMLION, in the process of constructing and operating overseas production bases, diligently adheres to the "Ten Principles of the United Nations Global Compact," embracing an expanded environmental responsibility. The institution accomplishes resource conservation and pollution reduction through the development, application, and exchange of eco-friendly technologies. intelligent and low-carbon new models When it comes to equipment selection, there’s a marked preference for intelligent and low-carbon new models.  The design standards are rooted in Chinese technological norms, amalgamating advanced international technologies and standards, while also accommodating local stipulations and actual conditions to mitigate environmental pollution and actualize green development. The Belt and Road ZOOMLION adheres to local laws, respects Indigenous customs, and upholds lawful and compliant operations In the collaborative construction of “The Belt and Road,” ZOOMLION adheres to local laws, respects indigenous customs, and upholds lawful and compliant operations in overseas mergers, acquisitions, and market expansion. Their unblemished, trustworthy brand image is deeply ingrained in the public consciousness.  win-win collaboration Respect for local culture and law, achieved synergy in supply chains and markets, epitomizes the win-win collaboration experienced during and post overseas acquisitions. Furthermore, ZOOMLION employs an “end-to-end” management model in overseas operations and establishes a standardized compliance management system, significantly bolstering corporate soft power and competitiveness. ZOOMLION Overseas Production Base ZOOMLION’s products and services are extended over 80 countries and regions involved in “The Belt and Road” Known globally as a leading equipment manufacturing enterprise, ZOOMLION is an active respondent to “The Belt and Road” initiative. The company penetrates local markets through product exports, overseas acquisitions, and greenfield factories, attaining substantial achievements in high-quality construction of “The Belt and Road.” To date, ZOOMLION’s products and services are extended over 80 countries and regions involved in “The Belt and Road” initiative, with industrial parks or production bases in countries including Italy, Germany, the Netherlands, Belarus, and India, marking a leap from product exportation to local establishment. cutting-edge technology ZOOMLION is committed to further cultivating local markets and respecting local rules. Through cutting-edge technology, excellent products, and impeccable service, they participate actively in local construction. They continue to project the resonance of China’s high-end equipment manufacturing brand, contributing anew to the high-quality and sustainable joint construction of “The Belt and Road.”