Alchera X - Experts & Thought Leaders

AX’s FireScout AI, a groundbreaking solution harnessing advanced AI technology and tailored algorithms, is the pioneering provider that has the capability to identify the early stages of a wildfire. Once smoke is detected, notifications are sent to emergency response teams reducing response time by up to two hours, safeguarding lives and property, while mitigating the impact of natural disasters. Recognizing the growing significance of AI technology, AX is set to expand its global presence, focusing on the Middle Eastern market. The United Arab Emirates (UAE), is witnessing a substantial surge in demand for digitized government systems and development, with AI projected to contribute approximately 14% (USD $96 billion) to the UAE’s GDP by the year 2030. FireScout’s detection capabilities AX is working with Thuraya, one of the world's top three satellite contacts companies AX is working with Thuraya, one of the world's top three satellite communications companies. They have commenced efforts to expand and enhance FireScout’s detection capabilities. They are a subsidiary of the UAE state-owned company Yahsat, which operates in 161 countries across several continents, including Europe, the Middle East, and (North) Africa. This makes them a pivotal player in the rapidly growing global satellite communications market, which is expected to reach approximately $61 billion in 2023. Thuraya jointly showcased AX’s AI Solution at 'GITEX 2023', the largest IT expo held at the Dubai World Trade Center, demonstrating how satellite technology can significantly enhance forest fire detection and communication capabilities. Unlike traditional methods, FireScout is not restricted by network infrastructure limitations, ensuring a seamless service environment that transcends geographical constraints. Spread of large-scale wildfires The detection range is expected to rapidly expand in line with industry demands FireScout is currently detecting forest fires in an area spanning approximately 54,200 miles circumference on a global basis, covering the continents of North America, Asia, and Australia. The detection range is expected to rapidly expand in line with industry demands.  In the first half of this year alone, FireScout detected approximately 22,000 daytime and nighttime fires around the world, playing an unrivaled role in preventing the spread of large-scale wildfires, as well as, protecting the environment. Potential of transformative technologies Michael Plaksin, VP of Sales & Marketing at AX, stated, “There is dynamic interest in the FireScout technology with its high level of accuracy and effectiveness on a global basis. Middle Eastern countries are pursuing digital transformation and growth, and can take advantage of our technology. FireScout AI SaaS is available worldwide and is adaptable to various data, devices, and industries, setting the standard within the realm of wildfire detection.”  By embracing this year's GITEX theme, "The Year to Imagine AI in Everything," and partnering with other successful industry pioneers, they can jointly unleash the potential of transformative technologies. These innovative solutions will enhance and boost operational efficiency across various sectors and enable rapid wildfire detection, addressing a critical concern in many regions.

In a groundbreaking move towards enhanced fire protection and property preservation, AX, a pioneer in cutting-edge technology solutions, has successfully partnered with Mighty Fire Breaker to provide a full-scale product demonstration for the  Sundance Resort risk management team, to unveil a groundbreaking innovation in fire detection and property protection. Following an extensive field test that demonstrated the capability to detect and protect against smoke and safeguard properties from fire threats remotely from anywhere in the world, AX is proud to introduce its FireScout AI Program to rapidly and effectively deploy MFB’s CitroTech® Solution. fire safety and property protection The partnership, formed in the spirit of collective responsibility and innovation, signifies a monumental step forward in the realm of fire safety and property protection. FireScout’s capabilities bring about an innovation poised to revolutionize property protection Mighty Fire Breaker, known for its expertise in wildfire prevention and safety, and Sundance Resort, renowned for its commitment to preserving the natural beauty of their surroundings, cooperated in this critical test to demonstrate FireScout’s capabilities to bring about an innovation poised to revolutionize property protection. A Few Key Highlights of AX’s FireScout AI Program: Remote Smoke Detection: The AX AI harnesses cutting-edge technology to detect smoke remotely and instantaneously, enabling proactive responses to potential fire threats. Users can monitor their properties using the FireScout dashboard. Rapid Alert System: The system triggers real-time alerts upon detecting smoke, enabling property owners and emergency services to respond swiftly, thereby mitigating potential damage and loss. User-Friendly Interface: The CitroTech® Solution is then activated and deployed using AX’s FireScout AI program, which boasts an intuitive user interface. AX can effortlessly maintain control and protect property owners and their assets. Environmentally Conscious: By rapidly detecting and preventing fires, with the use of MFB’s CitroTech® Solution, both MFB and AX contribute to the conservation of our natural resources and habitats. This resonates strongly with the values upheld by everyone participating in the program. Wildfire Defense System AX’s VP of Sales & Marketing, Michael Plaksin, stated, "We are excited to work with Mighty Fire Breaker to bring forth the FireScout AI, as part of the science of risk reduction using AI Technology. This revolutionary Wildfire Defense System addresses a critical need for property protection, especially in regions prone to wildfires." He adds, "We believe that MFB’s EPA-approved CitroTech® solution will be a game-changer in fire detection and prevention while saving countless properties and lives." FireScout AI tech The FireScout AI tech, combined with the dispersing of MFB’s CitroTech® solution, is set to be available for property owners, businesses, and land management agencies nationally and on a global scale, over the coming year. Alchera X looks forward to expanding innovative solutions to fight wildfires, as it continue to detect and protect.

Alchera X (AX) and Mighty Fire Breaker (MFB) are joining forces and teaming up to create a new era of safety and security in wildfire risk reduction with true accreditation via their groundbreaking combined technologies. safe and versatile fire retardant MFB’s CitroTech® recently earned the prestigious Environmental Protection Agency Partner of the Year Award, the first and only Fire Retardant Certified within the EPA’s Safer Choice Program. Their revolutionary CitroTech® fire retardant has been recognized for its safety, effectiveness, and versatility, making it a game-changer in protecting homes, communities, and the environment from the ever-growing threat of wildfires.  comprehensive fire detection solution CitroTech®'s EPA award and AX’s FireScout technology as they relate to wildfire risk management With AX as Mighty Fire Breaker’s exclusive wildfire detection provider, the synergy between MFB and AX creates a powerful partnership in the ongoing battle against wildfires, offering a comprehensive solution that integrates cutting-edge technology and proactive fire detection and prevention measures. Here, Alchera will further discuss the significance of CitroTech®'s EPA award and AX’s FireScout technology as they relate to wildfire risk management, community protection, and risk-reduction programs for insurance companies. Background on AX AX's FireScout is the leading wildfire detection and protection SaaS product and is considered to be the de facto standard in AI for disaster prevention in wildfire management. FireScout is presently being used on over 1,000 cameras throughout the western United States. Through rigorous testing with utility companies, AX has demonstrated an impressive ability to detect fires in mere seconds, with an astonishing 200 out of 300 fires identified in under one minute.  Human-in-the-Loop program Experts possess a deep understanding of weather patterns, geographic regions, smoke detection nuances What truly sets AX apart is its capability to detect fires from distances ranging from 10 to 25 miles, even during nighttime, a feat that marks a significant advancement in wildfire detection technology. At the heart of AX's success is its Human-in-the-Loop program, staffed by dedicated experts who undergo rigorous training ranging from two months to over a year. These highly trained individuals possess a deep understanding of various factors, including weather patterns, geographic regions, smoke detection nuances, and hardware capabilities. This knowledge is crucial in maintaining AX's remarkable 99.9% accuracy in wildfire detection. Minimizing wildfire impact AX has proven its effectiveness in minimizing the impact of wildfires on a global scale, allowing first responders invaluable lead time, anywhere from 20 minutes to over 2 hours before a 911 call or similar program makes a notification. This proactive approach has saved lives and billions of dollars in property and will continue to do so on an even larger scale.  Addressing Environmental Concerns CitroTech®’s certification and chemical production auditing program serves as a total game-changer MFB’s CitroTech® formula is certified by the EPA Safer Choice Program. CitroTech®’s certification and chemical production auditing program (by the EPA and UL GreenGuard Gold) serves as a total game-changer in the global fire retardant industry.  With all of the negative news on cancer-causing, fish-killing fire retardant chemicals, what MFB has accomplished is a global breakthrough in chemical science. While facing an insurance crisis within the US, property owners and insurance underwriters for the first time can be confident about fire-retardant technology. fire-retardant wildfire defense system MFB has dedicated time and resources to prove the product’s human and animal safety because they recognized air drift and VOCs to be very risky without true accreditation. Property owners need a fire-retardant wildfire defense system to get better insurance rates. That is exactly why CitroTech® must be one of the first fire retardants to offer factual evidence instead of solely broad-based, unproven marketing claims. EPA approval The product is not only environmentally friendly but also ensures the well-being of vulnerable individuals CitroTech® has garnered EPA approval for its safety in applications around homes and communities, especially in areas with children, animals, and pregnant women. This distinction sets it apart from all other non-EPA-approved fire retardants currently on the market. The product is not only environmentally friendly but also ensures the well-being of vulnerable individuals and pets who might be exposed to its application. UL GreenGuard Gold certification One of the critical concerns associated with traditional fire retardants is the potential harm they pose to the environment, including fish and other wildlife. The chemical drift, or "spray drift," from these products can have far-reaching consequences for infants, pregnant women, or those with immune disorders. CitroTech®, on the other hand, boasts an EPA and UL GreenGuard Gold certification, assuring that it is safe for the environment, humans, and animals. This is particularly important because flame retardants have been linked to neurological damage, hormone disruption, and cancer. The bioaccumulation of these toxic chemicals in humans over time can lead to chronic health problems and death. convenient, effective, and safer CitroTech® is ready for use and does not require dilution and constant agitation, making it more convenient Volatile Organic Compounds (VOCs) are a significant point of concern when evaluating fire retardants. VOCs can have detrimental effects on both the environment and human health. CitroTech®, with its EPA Safer Choice and UL GreenGuard Gold certifications, ensures that VOC emissions are kept at a minimum, reducing the risk of harm to both plants and people. Unlike other products on the market, CitroTech® is ready for use and does not require dilution and constant agitation, making it more convenient, effective, and safer for wildfire risk management. AX Working with MFB’s CitroTech® CitroTech®, unlike competitive foams and gels available in the market, is a single product adaptable to commercial and home/personal applications, simplifying the process of wildfire risk management. Competitor products require blending and dilution, as well as regular agitation. CitroTech®, on the other hand, can be applied well in advance and remains effective for months or until the next rainfall. safety accreditation AX has exclusively chosen Mighty Fire Breaker based on their commitment of time, energy, and resources The game-changing aspect of CitroTech® lies in its safety certifications, particularly the EPA Safer Choice and UL GreenGuard Gold. These certifications are a testament to CitroTech®'s commitment to safety and environmental sustainability, setting it apart in the industry. In an era when insurance companies are closely examining fire retardant choices, MFB's CitroTech® offers a clear advantage in terms of safety accreditation. AX has exclusively chosen Mighty Fire Breaker based on their commitment of time, energy, and resources dedicated to proving their claims of safety, in addition to gaining EPA approval. early fire detection “Incorporating AX’s FireScout capabilities with Mighty Fire Breaker is about protecting lives and homes from the destructive forces of wildfires,” added Michael Plaksin, the VP of Sales & Marketing at AX. He went on to say, “By combining AX’s advanced detection AI technology with MFB’s proactive fire-retardant EPA-approved solutions, we aim to prevent the spread of wildfires before they occur, providing early detection for homeowners. Our collective effort ultimately ensures the safety and security of our communities at large.” MFB’s CitroTech® With CitroTech®, MFB is not only protecting homes but also setting a new standard for fire retardants MFB’s CitroTech®, with its recent EPA approval, is at the forefront of wildfire risk management. Its safety, versatility, and environmental responsibility make it a standout choice for homeowners, communities, and insurance providers. With CitroTech®, MFB is not only protecting homes but also setting a new standard for fire retardants in the industry. As the wildfire crisis continues to escalate, CitroTech® is a shining example of innovation and responsibility in combating this pressing issue. FireScout Program AX and MFB are the perfect combination to detect and protect against wildfires before they occur. The FireScout Program will not only activate the spraying of MFB’s CitroTech® on the property, but also alert homeowners, and notify local fire departments, and first responders, regardless of whether the property owners are present. Furthermore, Mighty Fire Breaker and AX are committed to working closely with insurance companies to ensure the protection of mutual customers and their properties, even those properties that may have previously been considered uninsurable. holistic approach By combining MFB's capacity for early spraying with AX's early detection capabilities, and with the support of local fire officials for timely evacuation plans, this partnership presents a holistic approach to safeguarding people, homes, and entire communities from the devastating impact of wildfires. Together, they are forging a path towards a safer and more resilient future in wildfire-prone regions. 

Technology increasingly makes it possible to identify wildfires early and before they get out of control.  Networks of video cameras watch wildlands for the first hint of fire, and now artificial intelligence (AI) is being deployed to interpret data from those cameras and alert personnel about an imminent wildfire sooner than ever. FireScout AI FireScout is an AI program seeking to address the issue of wildfires. Using AI, the program can create awareness and “understand” smoke from 10 to 25 miles away, based on the video from a digital camera set up in the field. In a test conducted with utility Pacific Gas and Electric (PG&E) in California, the technology was able to detect 200 out of 300 fires, each in less than a minute.  Golden moments In the case of FireScout working with a network of video cameras, that period has been reduced “Golden moments” are the time that lapses between when a fire starts and when it is reported, a critical time when a potentially catastrophic fire can be averted. In the case of FireScout working with a network of video cameras, that period has been reduced. In some documented cases, notification preceded the 911 call by minutes or even a couple of hours. The program also can detect fires at night when everyone is asleep. In remote areas where cameras are located, there may be no one around to call 911 anyway. As for the Coyote Fire near San Diego in 2022, FireScout AI provided notification more than 2 hours in advance of a 911 call. AI-enabled smoke detection A fire-spotting camera sends a digital image to the AI cloud, where advanced AI systems detect smoke and then send an alert for confirmation. The "human-in-the-loop" monitors the system to observe false alarms and to confirm a positive alert. Human-confirmed fires populate a FireScout dashboard and trigger an alert by SMS and email.  A 3D map view allows users to have better topographical information, and users can share the response status with their colleagues and stakeholders.  early detection of wildfires FireScout has worked with public utility companies, individual businesses, and high-net-worth properties to increase early detection of wildfires. The technology is based on AI analytics software developed by Alchera, a 10-year-old public company in Korea. The company operating outside Korea is called Alchera X and includes the FireScout AI program to detect wildfires.  Video cameras for wildfire detection In addition, there are several hundred cameras installed outside the U.S. in Korea, Australia, and (soon) Canada Currently, there are about 1,000 video cameras installed to watch out for wildfires in California, with more cameras to be added. There are also 300 to 400 cameras watching for wildfires in other states, including Washington, Oregon, and New York. In addition, there are several hundred cameras installed outside the U.S. in Korea, Australia, and (soon) Canada.  Beyond California, FireScout is working to minimize wildfires in Australia, and beginning now in Canada, the early steps in an expected global rollout.  Over a billion training images In February 2023, the head of the Korean Ministry of Interior and Safety visited the United States to discuss installing Alchera X FireScout AI software to resolve the wildfire issue plaguing their country.  FireScout has the most accumulated user data among AI systems with over 10 million exclusive and independent images of smoke, clouds, and dust storms. They have more than a billion total training images accumulated for AI education. The system detects smoke or fire as soon as it is visible in the camera frame. 99.9% accuracy FireScout’s “human-in-the-loop” process ensures 99.9% accuracy. Given the high rate of false positives, humans are deployed to verify a fire before sending first responders. If a camera detects smoke suggesting a nascent wildfire, the FireScout system sends a short snippet of video to allow a certified human monitor to see where and how much smoke there is. Monitors are carefully trained and have familiarity with the geography and various types of smoke.  Visual information The video snippet provides our human experts with visual information they can analyze" “When we can save property and lives, that’s our objective,” says Michael Plaksin, Alchera X’s Vice President of Sales & Marketing.  “We can detect smoke when it is almost invisible to the human eye. The video snippet provides our human experts with visual information they can analyze.”  fire suppressant chemical FireScout works with Mighty Fire Breaker, a company that provides a fire suppressant chemical that can be applied to brush or to property and/or houses. High insurance costs are driving companies out of California, and such a fire-suppressant strategy can lower insurance costs.  Helicopters for fire response In addition, the use of helicopters, alerted by text message or email can respond to fires. Helicopters located throughout the state of California can drop water on a fire within about 10 minutes. Helicopters include “personal size” smaller helicopters, operated by remote control, and even Blackhawk military-size helicopters. FireScout works with RAIN (Rapid Aviation Integrated Needs) Fire to deploy services faster than other firefighting organizations in response to fire reports.  Challenges with AI AI struggles to differentiate between actual smoke and a business smoke stack or even snowmaking equipment “When you are looking at smoke, we don’t like having a margin of error,” says Plaksin. Over time, as AI becomes smarter, it might one day be possible to approach 100% accuracy using only AI. Currently, AI struggles to differentiate between actual smoke and a business smoke stack or even snowmaking equipment in a ski area, for example. Including humans in making the final determination is a critical element.  Successful fire mitigation “The good news is that we are having an impact,” says Plaksin. “I can’t tell you how excited I am about that. We are helping to mitigate the fires, although you can’t prevent them. If we can minimize the acres that burn, it can be a huge help.” “We relieve in the accuracy of our detection, and we have been extremely successful detecting and protecting,” says Plaksin.