Bruce Johnston

Director of Marketing and Product Management, Hurst Jaws of Life

Bruce Johnston is currently serving in the capacity of Director of Marketing and Product Management for HURST Jaws of Life. He has more than 30 years of experience in sales, marketing and brand management, and has overseen the launch of HURST Jaws of Life’s next generation of rescue tools, including its game-changing eDRAULIC line of cordless battery-powered tools and StrongArm for fire and law enforcement. Bruce also holds the coveted profile of Director of Marketing, North American Fire & Safety at IDEX Fire & Safety. He is an alumnus of the prestigious University of North Carolina at Charlotte.

News mentions

HURST Jaws Of Life® New “Be Unstoppable” Campaign Wins Silver In Charlotte American Advertising Awards

A new marketing campaign for HURST Jaws of Life® took home a Silver American Advertising Award in the annual Charlotte American Advertising Awards Gala, which each year recognizes the best of...

IDEX Fire & Safety Continues Transition To Integrated Solutions Provider With Creation Of New Leadership Roles

Continuing its transition from component supplier to provider of integrated solutions, focused on solving complex problems, IDEX Fire & Safety is tapping into its vast cadre of talent, to name new...

Three HURST Jaws Of Life® Leaders Earn Promotions

Three HURST Jaws of Life leaders have earned promotions at HURST Jaws of Life and within IDEX Fire & Safety, a business unit of IDEX, the legendary rescue tool brand’s parent company: Bruce...

HURST Jaws Of Life® Finalizes NFPA® 1936 2020 Compliant Status For All Current Products

On the heels of expanding its eDRAULIC® watertight extrication tool (EWXT) line and garnering NFPA® 1936 2020 certification for it, HURST Jaws of Life® announces it has earned NFPA 1936 20...

HURST Jaws Of Life Announces That The Company Has Achieved NFPA 1936 2020 Compliant Status For All Its Products

On the heels of expanding its industry-renowned eDRAULIC watertight extrication tool (EWXT) line and attaining NFPA 1936 2020 certification for it, HURST Jaws of Life announced that it has earned NFPA...

HURST Jaws Of Life® Adding Nine Models To Battery-Powered eDRAULIC® Watertight Extrication Tool (EWXT) Line Up

The industry’s first watertight battery-powered extrication tool line is expanding as HURST Jaws of Life® introduces nine new tools that will give first responders a full selection of extric...

HURST Jaws Of Life Adds Nine New Models To Its Battery-Powered eDRAULIC Watertight Extrication Tool (EWXT) Line

The industry’s first watertight battery-powered extrication tool line is expanding, as HURST Jaws of Life introduces nine new tools that will give first responders a full selection of extricatio...

HURST Jaws Of Life Announces The Company Has Attained NFPA 1936 2020 Compliant Status For Its EWXT And eDRAULIC 2.0 Tools

HURST Jaws of Life, an industry renowned global manufacturer of rescue tools, has earned the National Fire Protection Association’s (NFPA) 1936 2020 compliant status for HURST’s two highes...

HURST Jaws Of Life Earns NFPA 1936 2020 Compliant Status

HURST Jaws of Life®, a global manufacturer of rescue tools, has earned The National Fire Protection Agency (NFPA®) 1936 2020 compliant status for HURST’s two highest-performing product l...

HURST Jaws Of Life Releases The SC 758E2 Combi Tool, A New Addition To Their Battery-Powered eDRAULIC Line

HURST Jaws of Life is raising the bar in industry performance for battery-powered combination tools, by introducing the SC 758E2 Combi tool, with improved ratings, wider spreads and larger cutter open...

HURST Jaws Of Life® Adds New Combi To Battery-Powered EDRAULIC Line

HURST Jaws of Life® is raising the bar in industry performance for battery-powered combination tools, introducing the SC 758E2 with improved ratings, wider spreads and larger cutter openings. &ld...

HURST Jaws Of Life Launches EDRAULIC EWXT Extrication Tool Line To Enhance The Safety Of First Responders

Continuing in its tradition of firsts, HURST Jaws of Life® launches the industry’s first watertight battery-powered extrication tool line, the HURST Jaws of Life eDRAULIC® EWXT. The comp...

HURST Jaws Of Life To Showcase R 422E2 Ram At The FDIC International 2019 In Indianapolis

HURST Jaws of Life® has expanded its battery-powered eDRAULIC® rescue tool line with the addition of the R 422E2 Ram, whose 59.1-inch extended length gives first responders the longest extensi...

HURST Jaws Of Life® Introduces Industry’s First Watertight Battery-Powered Extrication Tool Line

Continuing in its tradition of firsts, HURST Jaws of Life® has launched the industry’s first watertight battery-powered extrication tool line, the HURST Jaws of Life eDRAULIC® ...

HURST Jaws Of Life Launches The S 799E2 / S 799 Cutter To Provide First Responders With Advanced High Strength Steels

HURST Jaws of Life®, a manufacturer of rescue tools, is raising the bar in cutter performance standards with the launch of the S 799E2 / S 799. The new cutter has earned the highest rating availa...

HURST Jaws Of Life Recognizes More Than 1,500 First Responders In 2017 By Offering Green Cross Honors To

HURST Jaws of Life recognized more than 1,500 first responders from across the country, with Green Cross honors in 2017, noting their dedicated efforts to save or free entrapped patients. The 1,541 re...

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