Rosenbauer America proudly celebrates 16 years as the official fire truck of the Sturgis Motorcycle Rally. This significant milestone speaks to the enduring relationship Rosenbauer, local dealer Heiman Fire Equipment, and the Sturgis Volunteer Fire Department have built over the years.
"We are honored to be associated with such an iconic event and support the fire department that serves the community and visitors of the Black Hills area. I am always amazed at the number of firefighters I meet among the riders, as they make their way to Sturgis, SD;" said Roger Parker, Director of Sales at Rosenbauer America.
first on call apparatus
Rosenbauer partnered with the Sturgis community by providing an engine fire truck
Over the past three years, Rosenbauer has partnered with the Sturgis community by providing a pumper/engine fire truck to the department for use year-round. This fire truck is the department’s 'first on call' apparatus.
Visitors to the Sturgis rally will see the Rosenbauer pumper/engine supporting the annual Mayor’s Ride on Saturday, August 3, 2024; or stationed at the fire hall on 1901 Ballpark Rd., Sturgis, SD.
"We appreciate Rosenbauer and Heiman Fire’s support of the community through the year-round use of the Rosenbauer engine. We welcome folks to stop by, say hi, and check out our Rosenbauer fleet and facility," shared Chief Scott Lensegrav with the Sturgis Volunteer Fire Department.
Rosenbauer firefighting vehicles
Rosenbauer America is a major fire truck manufacturer with manufacturing facilities in Wyoming, MN; Freemont, NE; and Lyons, SD. Producing fire trucks that serve communities throughout the United States and Canada, Rosenbauer firefighting vehicles can also be found around the world.
Kari Bauer, Director of HR at Rosenbauer America, said, "We are a global company with strong ties to South Dakota, employing over 300 South Dakotans at our Lyons, SD facility. Our team is made up of hard-working men and women who build the finest custom fire trucks."
Rally with locals and visitors
Kari Bauer adds, "We all take pride in the fact that these fire trucks are going to communities where they support those who save lives and protect property."
Team members from Rosenbauer America and Heiman Fire Equipment will be in Sturgis, SD for the 84th Rally and look forward to celebrating The Ride. The Roar. The Rally with locals and visitors to the area. Safe travels to them all.
