Informa PLC, the world’s largest exhibition organizer, has announced that the co-located exhibitions; Facilities Show, FIREX, IFSEC, and Safety & Health Expo will become part of the newly launched Anticipate London, taking place from the 2nd to the 4th December 2024, at ExCeL London, in London, United Kingdom (UK).
Anticipate London
Anticipate London emerged as a result of insightful conversations with members of a future-focused advisory board that includes pioneers in security, safety, FM, and property from both FTSE 250 organizations and the wider public sector.
These professionals find themselves navigating a common landscape of challenges and opportunities such as tech innovation and digitalization, emerging societal and global risks, climate change, and government legislation.
Through these discussions, it became evident that to better address these macro-level issues, a new forum was needed to bring pioneers of property & people together and showcase solutions that create a safer, smarter future for all.
changes in safety, security, and property
Chris Edwards, Group Director of Anticipate London commented, “Anticipate will become the full stop to everyone’s year, looking back at 12 months of changes in safety, security, and property and discussing what that means for the coming year."
He adds, "Our new exhibition for 2024 embraces a fundamental shift in the markets we serve, where many historically defined job roles and responsibilities have become blurred. Global events such as COVID-19, as well as changes in work patterns and climate change, have catapulted people and property pioneers to the forefront of business strategy."
Global themes
Both the audience and the topics covered will have an international focus, with global themes represented
Chris Edwards continues, "Exhibitors and long-running event partners of the legacy four events should be reassured that our technical seminars will still exist as they always have, and will continue to attract their core audiences, but Anticipate London will cater to the future-facing professional interested in the bigger picture too.”
While Anticipate London is based in the UK’s capital, one of Europe’s Smart Cities and a metropolis with a clear strategy for improving its green credentials; both the audience and the topics covered will have an international focus, with global themes represented.
ideation and implementation of the new brand
On the launch of the new brand, Alex Robertson, Head of Marketing for Anticipate London commented that “Extensive research and consultation with industry experts went into the ideation and implementation of the new brand."
He adds, "‘Anticipate’ is a word that resonates strongly with professionals responsible for protecting employees, an organization’s most valuable resource."
Risk and threat awareness
Alex Robertson continues, "It speaks to the need for being aware of the risk and emerging threats, while also being indicative of being future-facing and anticipating the latest in technology, standards and government legislation.”
Anticipate London will take place on the 2nd to the 4th December 2024 at the ExCeL in London and for the first time will coincide with the Security and Fire Excellence Awards, hosted at Grosvenor House, Park Lane in London on the 2nd December 2024.
