Life during and immediately after COVID-19 will change the way one lives, especially the work patterns. Marketers have historically done everything in their power to get people to read their stories, watch their videos and absorb their advertisements. The enemy is the lack of time in the working day.
In the last 2 months, there has been a paradigm shift in what is now labeled as the ‘new normal’, as an unprecedented amount of people have had the majority of their work and/or social lives move ‘virtually’. It is clear that everyone is connected to the internet far more than at any point in the history.
Building a strong relationship
One advantage of having millions of people around the world with more time in front of a computer (without the time wasted on traveling) in their working hours, are they now all have more time to read articles, listen to webinars, watch videos etc. What better time has there been to get someone’s attention with online advertising to help prepare the business for when they get back to normal (whatever that might be!)?…
Fire Industry Association (FIA) is the fire-related trade association in Europe with over 900 member companies and has been at the epicenter of the fire industry for many years. The FIA is only as strong as its members and from the inception, they have put a great emphasis on communicating and listening to the member's needs and wants; in doing so they have built a strong relationship with the membership – something they are incredibly proud of.
Sector-Related events
At the FIA, they want to make sure their news channels are giving the members
The way FIA communicates with its members and the fire industry has changed in line with the advancements of technology over the years using a variety of different channels ranging from regular newsletters, social media, a dedicated website and a series of sector-related events.
At the FIA, they want to make sure their news channels are giving the members, the wider fire industry and the public, the latest information and the place their reader's needs and wants at the heart of everything they do. FIA’s content is communicated to thousands of individuals and hundreds of companies every month and, put simply, there is no better time to tell any company’s story and there is no better place to promote the products and services than through the FIA.
Providing outstanding value
These are new and engaged audiences to reach on social media where the FIA inspires new audiences by taking their stories to Facebook, LinkedIn and Twitter where they consistently reach above 1k re-shared stories per month. Their social media presence enables them to reach a wide and diverse set of readers that spreads into other closely related sectors. What’s more, they average above 11k articles read every month alongside 30k visitors to their website.
Their readers clearly look at the FIA as their ‘go to’ source for the latest updates relevant to the fire industry. Furthermore, the FIA leverages their long-standing relationship with the Government to keep the members and the wider fire industry informed with the latest news and guidance as and when it happens. This has given them a reputation in the fire industry as a reliable, honest and informative organization who has its fingers on the pulse of the fire industry. They carefully utilize the communication channels to deliver clear and concise messaging to their members and the fire industry; whilst providing outstanding value to advertisers of all sizes.
