For the 11th consecutive year, Domino's Pizza, the largest pizza company in the world based on global retail sales, and the National Fire Protection Association (NFPA) are teaming up to deliver fire safety messages to homes across the country.
During Fire Prevention Week (Oct. 7-13), participating Domino's stores throughout the U.S. will reinforce this year's campaign theme, ‘Look. Listen. Learn. Be aware. Fire can happen anywhere’, with flyers on top of pizza boxes. The flyers will include important fire safety tips, such as steps that customers can take to reduce the chances of having a fire.
Customers who order from participating Domino's stores throughout the U.S. during Fire Prevention Week may also be surprised when their delivery arrives aboard a fire engine. If the smoke alarms in the home are working, the pizza is free. If the smoke alarms are not working, the firefighters will replace the batteries or install fully-functioning alarms.
Educating public about fire safety
Every year, Domino's stores across the country team up with their local fire departments and the NFPA to spread fire safety messages in a fun and exciting way"
"The Fire Prevention Week program is a great way to educate customers about fire safety," said Jenny Fouracre, Domino's spokeswoman. "Every year, Domino's stores across the country look forward to teaming up with their local fire departments and the NFPA to spread fire safety messages in a fun and exciting way."
NFPA statistics show that the number of U.S. home fires has been steadily declining over the past few decades. However, the death rate per 1,000 home fires that are reported to fire departments was 10 percent higher in 2016 than in 1980.
"These numbers show that while we've made significant progress in teaching people how to prevent fires from happening, there's still much more work to do in terms of educating the public about how to protect themselves in the event of one," said Lorraine Carli, NFPA's vice president of outreach and advocacy. "We hope to help spread these life-saving messages through our continued partnership with Domino's."
Fire safety tips from Domino's and NFPA
- Learn two ways out of every room.
- Make a home escape plan. Draw a map of your home, showing all doors and windows. Discuss the plan with everyone in your home.
- Practice a home fire drill twice a year.
- Teach children how to escape on their own in case you can't help them.
- Close doors behind you as you leave – this may slow the spread of smoke, heat and fire.
- Once you get outside, stay outside. Never go back inside a burning building.
