Along with global safety equipment manufacturers, MSA Safety Incorporated’s mission of protecting lives, staying agile, and being responsive to customer needs has been an unwavering focus for more than a century.
Best IR Website Award
The company announced that its efforts to leverage digital technologies to engage with the investor community were recently recognized by IR Magazine with the 2020 Best Investor Relations (IR) Website award. The award was presented on September 16, 2020, as part of a virtual awards ceremony held by IR Magazine. Elyse Lorenzato, MSA Director of Investor Relations, accepted the award on behalf of the company.
The Best IR Website category recognizes best-in-class websites that deliver “a top-notch customer experience
Based on feedback from analysts, investors, and a panel of judges, IR Magazine evaluates companies across 27 categories. The Best IR Website category recognizes best-in-class websites that deliver “a top-notch customer experience, engaging content that meets analysts’ and investors’ needs, and provides a truly interactive experience.”
best-in-class features
MSA’s custom-branded IR site provides engaging content while seamlessly facilitating the investment research process. The site contains best-in-class features based on a mobile-responsive design, automatically adjusting to the size of a user’s device without sacrificing content or functionality.
These features include a new horizontal navigation menu; a featured resources “quick-links” section to display recent presentations and materials; social media gateways; multi-media landing pages for investor events; video content highlighting strategy and technology; quarterly infographics; ESG reports; and streamlined home-page content groupings to improve navigation through the site.
facilitating engagement
“I’m very proud of the cross-functional team that designed and launched the investor relations website and their success in bringing innovation to all aspects of MSA’s business,” said Ken Krause, MSA Senior Vice President, Chief Financial Officer, and Treasurer.
“Our approach to investor relations has evolved concurrently as MSA has grown over the years. As part of that journey, we’ve taken the opportunity to enhance our digital IR tools to better facilitate engagement with current and target shareholders and analysts.”
New digital tools
Our IR website has seen strong growth in website visits so far in 2020"
As part of MSA’s long-term growth strategy, the company has built and deployed a broad range of new digital tools focused on enhancing customer experiences while highlighting the company’s brand as a leader in innovative safety technologies.
Mr. Krause noted that MSA’s digital strategy has played an important role in connecting with the investment community. “Our IR website has seen strong growth in website visits so far in 2020,” he said.
Connecting people
“As MSA attracts more attention from the investment community and transitions from a small-cap to a mid-cap stock, we remain committed to transparency and using digital tools to connect people to the MSA brand."
"Whether one’s an investor, a prospective employee, or a worker who relies on MSA technology on a job site, we are committed to delivering the information our stakeholders want, and in a way, they prefer to access it, ” Mr. Krause concluded.
IR Magazine’s annual awards program
IR Magazine’s annual awards program was established in 1996 and, since its inception, has recognized hundreds of companies for excellence in a broad range of categories.
