Cambridgeshire Fire And Rescue Service (CFRS) To Take Part In #KnowExactlyWhere Week With Emergency Services

Cambridgeshire Fire and Rescue Service (CFRS) will be taking part in #KnowExactlyWhere week with emergency services, local authorities and organisations around the United Kingdom (UK), in order to raise awareness about the free what3words app - and how it can be used to save precious time, resources and lives in an emergency.

what3words has divided the world into a grid of 3m x 3m squares. It has given each square a unique combination of three words - a what3words address. ///ports.rests.stint, for example, will take to a precise location along Huntingdon riverside, that is a known locations for people going into water, and where an incident has happened in the past.

Use of what3words app in the UK

The what3words app is free to download for both iOS and Android devices, and works entirely offline – making it ideal for use in areas of the UK with an unreliable data connection. what3words can also be used via the online map at what3words.com. The technology is available in over 40 languages, and can be used anywhere in the world.

‘Where’s the emergency?’ is one of the first questions people are asked when calling 999. But saying exactly where they are can be challenging, if people don’t know where they are and there aren’t any obvious landmarks.

Emergencies can happen anywhere

Emergencies can happen anywhere, from a remote field in the Fens to on the side of the A1 to the scenic waterways

Emergencies can happen anywhere, from a remote field in the Fens to on the side of the A1 to the scenic waterways. Services often can’t detect where they are automatically and dropped pins are difficult to explain over the phone.

CFRS has been using what3words since June 2019. It has been used a number of times at incidents from water rescues, to rural fires, to help the service to ensure their resources are sent exactly where help is needed, fast. It can also be used to help crews and other emergency service colleagues find the best access point.

Providing emergency response services quickly

Jenni Illingworth, the Station Commander - Combined Fire Control, at Cambridgeshire Fire and Rescue Service (CFRS) , commented “A 999 call could be one of the worst times of your life. Having to provide additional directions when you’re under immense stress and the clock is ticking is something that we want everyone to avoid.

Jenni Illingworth adds, “You never know when an emergency might happen. You may well know exactly where you are, and can provide the street address, but if you don’t, you can use what3words, and you’ll able to tell us exactly where help is needed - quickly and easily.”

Benefits of using what3words app

Chris Sheldrick, the Co-Founder and Chief Executive Officer (CEO) of what3words, stated “We’re extremely proud and humbled to see what3words being used successfully in control rooms up and down the country, and every what3words rescue that we hear about touches our team personally.”