Amerex Fire International Ltd has announced it is rebranding as AFIL, reflecting its acquisition by Ranger Fire and Security earlier this year.
AFIL is an extinguisher, vehicle and kitchen suppression service provider that has national coverage, with long-standing relationships with key fire extinguisher distributors and service providers.
Range of acquisitions
Its acquisition by Ranger was part of a wider range of acquisitions in the fire and security sector, as Ranger brings together best-in-class businesses under one group to provide a full range of services at a national level.
Ranger brings together best-in-class businesses under one group to provide a full range of services
Since its launch in February, Ranger has acquired four businesses in the sector, enhancing its extinguishers, detection, security, and suppression offering. In Ranger’s first six months, Group companies have grown substantially through cross-selling within the Group, with the ability to offer an expanded range of products and services to existing customers.
Ranger’s collaborative approach
The success is derived from Ranger’s collaborative approach to solving customer issues without diminishing service quality. As Ranger continues on its partnership and acquisition journey, these benefits will continue for Ranger’s Group companies as it makes further strategic investments and acquisitions over the next year.
The rebrand to AFIL will bring its brand closer to that of Ranger. While it will move away from the name and branding of the US-based Amerex Corp, it will continue to have an important ongoing partnership, including as a key distributor of its extinguishers and other products in the UK. No other businesses in the Ranger Group are expected to alter their name or branding.
