12 May 2024

On May 12, Zoomlion's "Technology Salutes to the New Era" series of activities kicked off in Zhangjiajie, Hunan, China. Nearly 100 guests from home and abroad embarked on a two-day journey to explore and experience the magnificent Wulingyuan Scenic Area.

Overseas customers from Saudi Arabia, Turkey, Brazil, Indonesia, Thailand, and other countries and regions especially attended the event.

globalization strategy

In line with its globalization strategy, Zoomlion has deeply integrated its overseas business into local markets in recent years.

The strategic layout has been steadily improving, resulting in increased overseas performance year after year. The purpose of this event is to express gratitude to overseas customers and showcase the incredible beauty of China.

Excitement and anticipation

The guests embarked on a carefully guided journey through Zhangjiajie National Forest Park

The guests embarked on a carefully guided journey through Zhangjiajie National Forest Park, exploring the famous Tianzi Mountain. Amid dense primitive forests, clear streams, and spectacular waterfalls, the guests were in awe of the natural beauty that surrounded them.

Later, they ascended Tianmen Mountain on a cable car, feeling their excitement and anticipation grow as they neared the peak. They were all amazed by the spectacular natural scenery of Zhangjiajie. The huge stone pillars, wonderful peaks and glow of the setting sun made guests feel as if they had entered a fairytale world.

China's engineering construction

The experience left them in admiration of China's engineering construction and further solidified their confidence in China and recognition of Zoomlion's engineering machinery brand.

To wrap up the day's activities, the guests enjoyed the unique cultural performance "Charming Western Hunan" in the evening, which offered a fascinating glimpse into the history and culture of China and helped to showcase the beauty of China's natural scenery and local customs.

Impressive engineering construction

As the journey came to a successful conclusion, the guests were left in awe of China's cultural heritage, stunning natural beauty, and impressive engineering construction. The experience not only relaxed them physically and mentally but also provided an opportunity for them to immerse themselves in Chinese culture. 

As a result, they developed a deeper appreciation for China, while also strengthening their friendship and trust in Zoomlion. In the future, as a pioneering global equipment manufacturing enterprise, Zoomlion will win recognition from customers at home and abroad with a more open attitude, continue to innovate and strive to create new heights!