7 Dec 2010
Petplan is dedicated to create awareness regarding pet fire safety

Motivated by fire-related injury claims, Petplan launched their pet rescue window alert campaign.

This holiday season, fire and rescue departments across the country will receive free pet oxygen mask kits to help pets recover from smoke inhalation suffered during home fires. To date, 26 emergency responders have been selected and others are being encouraged to apply for the remaining kits. The donation by Petplan pet insurance is the result of a national campaign with Wag'N Enterprises to raise awareness of pet fire safety.

In addition to offering free rescue window alerts for pets, Petplan joined forces with Wag'N to take their ongoing safety initiative one step further. For every 100 pet rescue alerts created through November 30, Petplan pledged a Wag'N O2 Fur Life mask kit to an organization in need of this pet-saving equipment.

During the campaign, nearly 4,000 pet rescue alerts were created, yielding a donation of 40 pet oxygen kits. Fire and rescue departments interested in receiving a free oxygen mask kit should contact on this mail id by December 31.

In time for the holidays, pet oxygen kits will be sent to 26 fire and rescue departments in: California, Connecticut, Kansas, Kentucky, Maine, Massachusetts, Minnesota, Missouri, New York, North Carolina, Ohio, Oregon, Pennsylvania, South Carolina, Texas, and Wisconsin. However, emergency responders in all states are encouraged to apply. To view a full list of donation recipients, visit this link.

"Petplan is dedicated to the health and well-being of pets. We are thrilled to be able to assist pets, concerned pet owners, and fire and rescue departments nationwide," said Natasha Ashton, co-founder of Petplan pet insurance.

Motivated by fire-related injury claims, Petplan launched their pet rescue window alert campaign in 2008 to help save more pets in emergencies. Their rescue alert is the only one that can be customized to feature a pet's photo, name, and potential hiding spots to help expedite rescue.