26 Jun 2009

NFSA has won a public relations award for its Fire Sprinkler Design Technician Recruitment video
Recruitment video addresses need for fire sprinkler technicians

The National Fire Sprinkler Association (NFSA), the longest-tenured fire sprinkler advocacy organization in the U.S., announces it won a Public Relations Society of America New Jersey Chapter "Pyramid Award" for its Fire Sprinkler Design Technician Recruitment Video, targeting entry-level workers to join the fire sprinkler industry.

The annual awards program recognizes companies and public relations firms for their exceptional performance generating public relations visions, strategies, and programs that result in measurable return for their client's brands and bottom lines. The technician recruitment video project was lead by NFSA's Technician Recruitment Committee, co-chaired by Terry Victor of SimplexGrinnell and Alan Wiginton of Wiginton Fire Systems; and NFSA's public relations agency, R&J Public Relations.

"As fire sprinklers have become more accepted among the general public, the need for trained fire sprinkler technicians has grown among fire sprinkler contractors," said John Viniello, president of NFSA. "To spearhead an industry effort to fill this need, NFSA developed an educational video to increase interest in the field while educating and engaging new talent. We are very proud this tool is recognized by the communications industry as an effective product to help recruit new professionals to our life- and property-saving industry."

The Public Relations Society of America strives to advance the standards of the public relations profession through the sharing of best practices, forums and professional development, showcasing the Pyramid Awards to recognize agencies and companies that advance the industry through successful programs and results.

The winning video can be viewed at www.youtube.com/watch?v=agYnQp3Q0os.