Lenzing Group, which launched TENCEL™ and VEOCEL™, the sustainable textile and nonwoven fiber brands in 2018, has committed to drastically reduce its CO2 footprint and achieve carbon-neutral status in coming years.
With an investment of EUR 100 million, the first milestone is set to reduce almost 50%of CO2 emissions per ton of product by 2030 (compared to a 2017 baseline). The company will also work with customers and partners in the textile and nonwoven industry ecosystem to transition to a lower CO2 base.
This commitment is a continuation of Lenzing’s decades-long commitment to driving sustainability in the fiber manufacturing industry, and complementary to the philosophy of TENCEL™ and VEOCEL™ brands.
Carbon neutral status
TENCEL™ brand specializes in botanic cellulosic fibers for fashion and home textiles TENCEL™ brand, which specializes in botanic cellulosic fibers for fashion and home textiles, has been driving sustainability in the textile and fashion industry to enable consumers to “feel so right”.
With a co-branding partner portfolio that ranges from H&M, Ted Baker London, Victoria’s Secret and Levi’s, the stride towards achieving carbon-neutral fiber status will support the ongoing push for a more sustainable fashion industry and eco-lifestyle.
Sustainable alternative
Positioned as a sustainable alternative to the plastic-ridden nonwoven industry, the VEOCEL™ brand has been piloting industry education around sustainable alternatives for single-use nonwoven products like wet wipes, facial sheet masks, and hygiene products.
The evolution towards a reduced CO2 footprint and carbon-neutral status will help drive discussions towards more sustainable industry practices and nonwoven products.