FieldEquip team is excited to announce the launch of its new logo and website, signifying modernization and automation through technology. The rebranding of FieldEquip is a part of the company’s communication strategy aiming to promote their expanded features and services designed to add value by providing gainful efficiencies to field service operations.
The 'cloud-technology' icon in the new logo symbolizes the diverse approaches and technologies used by FieldEquip to develop complete solutions for customers. They have chosen colors for differentiation and recollection. The new logo will help the company represent itself well in the future.
Unique business requirements
FieldEquip’s rebranding plan has the re-designing of the website with an enhanced range for its visitors
FieldEquip’s rebranding strategy includes the re-designing of the website with enhanced content for its visitors. The company aims to convey to its target markets and prospective customers that they first listen to understand the challenges clients are facing and then provide solutions to meet their specific and unique business requirements.
John Tarascio, Head of Product Strategy, said, "FieldEquip has transformed dramatically over the past few years. The rebranding marks a new FieldEquip with a strategy focused on a larger and well-organized product portfolio in the field service operations space."
He adds, "The rebranded website will provide an enhanced experience to stakeholders and be a valuable resource to understand our product features, solutions, and commitment to our customers."
Tackling business challenges
Since the founding of FieldEquip, the team has developed solutions ranging from standard to unique, tackling business challenges head-on across field service industries. The needs of customers, a talented team, and technology are driving the company’s exciting growth and success.
As a founder-owned company, FieldEquip provides the flexibility and agility to develop solutions customers need to grow their businesses.