12 Apr 2022

Agility Technologies Corporation (Agility), a developer of innovative products for the emergency services market announces the introduction of the new FIRSTLOOK brand across all its digital and printed media assets and social platforms.  

The successful introduction and adoption of the FL360 rescue camera across the global rescue community, in addition to the development and launch of multiple private label products, have accelerated the need to execute on a long-term organizational strategy separating in-house products from those developed for outside organizations.

Private label products

As part of the FIRSTLOOK brand creation process, we took the opportunity to pause and crystallize the strategic vision and values that we founded the company on back in 2015,” said CEO Andy Ibbetson. “We’re extremely excited at the look and feel the new brand represents and look forward to the future of FIRSTLOOK.”

The team at Agility will continue to commit to the customers the same level of professionalism and service they’ve come to expect and would like to take the opportunity to thank all their loyal customers and business partners for their trust and friendship over these many years. The entire FIRSTLOOK brand will be unveiled with the launch of their new website, FIRSTLOOK.NET on April 25, 2022.